STS, founded in 1983 and headquartered in Atlanta, Ga., is a non-profit organization dedicated to promoting tourism to and within 12 states – Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia and West Virginia.

Southeast Tourism Society has named Seminole Hard Rock Winterfest Boat Parade one of the STS Top 20 Events in the Southeast for December 2017.